Remote Marketing Specialist

About the Role

Key Responsibilities

• Build and manage integrated marketing campaigns spanning email marketing, paid search, organic social, and content marketing channels
• Own the company's SEO program — from keyword research and on-page optimization to link building and performance tracking
• Launch and optimize paid media campaigns through Google Ads, LinkedIn Ads, and Meta Ads to drive qualified leads
• Develop high-converting marketing copy for web pages, blog content, drip campaigns, and social channels
• Monitor, measure, and report on campaign performance using Google Analytics, HubSpot, and other marketing automation tools
• Partner cross-functionally with sales, product, and design teams to ensure marketing initiatives support pipeline and revenue goals
• Lead social media strategy and day-to-day management, including content planning, scheduling, and audience engagement
• Perform ongoing competitor analysis, audience research, and market segmentation to sharpen targeting and messaging
• Drive brand awareness, lead generation, and demand generation programs across digital and offline channels
• Run A/B tests on ad creative, subject lines, CTAs, and landing pages to continuously improve conversion rates

Requirements

• At least 2 years of hands-on experience in a digital marketing or integrated marketing role
• Bachelor's degree in marketing, communications, business, or a closely related discipline
• Demonstrated skill with Google Analytics, Google Ads, Meta Business Suite, and at least one marketing automation platform such as HubSpot, Mailchimp, or Marketo
• Solid understanding of SEO, SEM, and content management systems like WordPress
• Proven track record managing social media campaigns on LinkedIn, Instagram, Facebook, and X
• Sharp copywriting, editing, and verbal communication abilities
• Comfort working with data — pulling insights from dashboards and using them to refine strategy
• Familiarity with CRM tools such as Salesforce or HubSpot is a bonus
• Basic design capability in Canva or Adobe Creative Suite is a plus

Benefits & Perks

• Competitive base salary plus bonus potential
• Comprehensive health coverage — medical, dental, and vision
• Generous PTO and paid holidays
• Hybrid work model based in Boston with scheduling flexibility
• 401(k) retirement plan with company match
• Budget for professional development, certifications, and continued learning
• Access to the tools and software you need to do your best work
• Regular team events, mentorship opportunities, and a strong culture of collaboration