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Careerscape
Full-Time Hybrid Fashion & Beauty

Paid Media Associate

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Location
New York City, New York
Salary (Annually)
$65,000 - $85,000
Experience
Associate
Posted
Oct 23
Location
New York City, New York
Salary (Annually)
$65,000 - $85,000
Experience
Associate
Posted
Oct 23
Paid Media Associate

About the Role

Careerscape is recruiting a Paid Media Associate focused on customer acquisition for beauty and personal care e-commerce. This hybrid New York City role combines hands-on campaign execution with performance analysis across Google Ads and Meta Ads Manager.

You will build and monitor paid search, shopping, and paid social campaigns; turn creative and audience test results into practical optimizations; and report how advertising spend translates into purchases and new customers. The role suits a marketer who can explain a change in cost per acquisition, catch a tracking issue before a launch, and keep campaign delivery aligned with a promotional calendar. Regular attendance in New York City is required as part of the hybrid arrangement.

Key Responsibilities

  • Build and quality-check campaigns in Google Ads and Meta Ads Manager, including audiences, placements, creative assets, budgets, URLs, and naming conventions.
  • Monitor daily spend and weekly pacing; flag delivery issues and recommend budget shifts using cost per acquisition, conversion rate, return on ad spend, and new-customer results.
  • Maintain paid search keyword lists and negative keywords, and review shopping campaign performance and product-feed errors with the e-commerce team.
  • Plan structured tests of ad creative, audiences, offers, and landing pages; document each hypothesis, result, and recommended next action.
  • Work with creative partners on briefs for product launches and seasonal promotions, using prior performance to identify the messages and formats to test.
  • Check campaign tracking, UTM parameters, and purchase events in GA4 with analytics or development partners, and investigate discrepancies between platform and website reporting.
  • Prepare a weekly performance summary that separates results, likely causes, and next steps, and reconcile media spend with campaign records.

Requirements

  • At least 2 years of hands-on paid media experience, with direct campaign execution in Google Ads and Meta Ads Manager.
  • Experience supporting an e-commerce business or consumer retail account and measuring purchase-based campaign performance.
  • Working knowledge of GA4, UTM tagging, conversion events, and the limits of platform attribution.
  • Ability to analyze campaign data in Excel or Google Sheets using lookups, pivot tables, and clear calculations.
  • Experience coordinating creative assets, promotional deadlines, and campaign quality checks across multiple stakeholders.
  • Clear written communication and the ability to explain campaign performance without relying on platform screenshots alone.
  • Ability to work a hybrid arrangement with regular attendance in New York City.

Benefits & Perks

  • Hybrid work arrangement combining New York City collaboration with remote work.
  • Hands-on ownership of campaign tests across paid search, shopping, and paid social.
  • Opportunity to deepen e-commerce analytics, creative testing, and media optimization skills.

Jacob is the Careerscape team member who posted this role. Questions about the role, comp, or fit? Reach out directly.

Message sent. Jacob will get back to you by email.

How This Salary Compares

The midpoint of this role’s $65,000–$85,000 range is $75,000 per year. Here is how that compares with live openings on Careerscape right now:

This role (midpoint)
$75,000
New York jobs — median
$82,500
Hybrid jobs — median
$85,000

Figures are computed automatically from salary ranges on live Careerscape listings and update as jobs are added or filled. They are informational, not an offer guarantee.

Frequently Asked Questions

How much does a Paid Media Associate earn in New York?

This position pays $65,000 to $85,000 per year.

Is this Paid Media Associate job hybrid?

This is a hybrid position based in New York City, New York.

What experience do I need to apply?

This is listed as a Associate level role. See the Requirements section above for the specific qualifications the client is looking for.

What benefits does this job include?

Hybrid work arrangement combining New York City collaboration with remote work, Hands-on ownership of campaign tests across paid search, shopping, and paid social, Opportunity to deepen e-commerce analytics, creative testing, and media optimization skills.

How competitive is this opening?

Posted on October 23, 2026 with 10 applications so far. Applying early is recommended, as our recruiters begin reviewing candidates as soon as applications come in.

When should I expect to hear back?

Qualified applicants can typically expect a response within 5–7 business days of applying, though depending on the role and the client’s hiring timeline it can occasionally take up to 30 days. Because of the volume of applications we receive, we aren’t always able to send a personalized update to every applicant — but you can check the status of your application anytime in your candidate portal.

How do I apply?

Click Apply Now, fill in your details, upload your resume, and submit — no account required, it takes under two minutes.

Why isn't the employer named?

As a staffing and recruiting agency, we keep our client companies’ names confidential while roles are open — it protects their hiring plans and your candidacy. You’ll be introduced to the employer as you move forward.

Ready to Apply?

Join Careerscape and take the next step in your career

Application Status Active
Positions Available 1

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