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Careerscape
Full-Time Hybrid Information Technology

VP of Marketing

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Location
New York City, New York
Salary (Annually)
$200,000 - $250,000
Experience
Executive
Posted
Oct 23
Location
New York City, New York
Salary (Annually)
$200,000 - $250,000
Experience
Executive
Posted
Oct 23
VP of Marketing

About the Role

Careerscape is recruiting a VP of Marketing focused on B2B SaaS for workflow and operations software. This executive-level role is based in New York City with a hybrid work arrangement and owns the connection between market positioning, qualified pipeline, and customer expansion.

The mandate is to turn product capabilities into a clear story for business buyers and a measurable marketing plan. You will set priorities across product marketing, demand generation, content, lifecycle programs, and partner marketing; work with Sales and Revenue Operations on funnel performance; and develop the people and operating practices needed to deliver the plan. Regular attendance in New York City is required as part of the hybrid arrangement.

Key Responsibilities

  • Define target customer segments and buyer priorities using customer interviews, sales feedback, win/loss findings, and competitive research.
  • Own positioning and messaging for workflow and operations software, translating product features into business outcomes and clear reasons to choose the platform.
  • Build an annual marketing plan and quarterly campaign calendar with measurable targets for qualified opportunities, pipeline contribution, conversion, and customer expansion.
  • Direct integrated demand-generation programs across paid channels, content, webinars, events, and partners; evaluate channels using opportunity quality and acquisition economics.
  • Partner with Product on launch plans and with Sales on enablement materials, including customer use cases, competitive comparisons, demo narratives, and objection handling.
  • Work with Sales and Revenue Operations to define lead stages, handoff rules, attribution assumptions, and reporting in systems such as Salesforce and HubSpot.
  • Develop lifecycle programs with Customer Success to support product adoption, retention, and expansion, and connect customer evidence to marketing priorities.
  • Lead and coach the marketing function, manage agency performance and budget allocation, and present an executive review of results, tradeoffs, and next-quarter decisions.

Requirements

  • At least 10 years of progressive B2B marketing experience, including leadership of a SaaS or enterprise software marketing function.
  • Demonstrated ownership of positioning, product launches, and demand generation with measurable impact on qualified pipeline or revenue.
  • Experience leading and developing marketers across multiple disciplines and managing external agencies or specialist partners.
  • Ability to evaluate funnel conversion, customer acquisition cost, payback, retention, and expansion while recognizing the limitations of attribution data.
  • Practical familiarity with CRM and marketing automation systems such as Salesforce and HubSpot, including lead management and executive reporting.
  • Strong ability to turn customer research and technical product information into clear messaging for business decision makers.
  • Ability to work a hybrid arrangement with regular attendance in New York City.

Benefits & Perks

  • Hybrid work arrangement combining New York City collaboration with remote work.
  • Executive ownership of marketing strategy, prioritization, and measurement.
  • Opportunity to shape product positioning and develop a marketing function across brand, demand generation, and customer lifecycle work.

Jeff is the Careerscape team member who posted this role. Questions about the role, comp, or fit? Reach out directly.

Message sent. Jeff will get back to you by email.

How This Salary Compares

The midpoint of this role’s $200,000–$250,000 range is $225,000 per year. Here is how that compares with live openings on Careerscape right now:

This role (midpoint)
$225,000
Information Technology jobs — median
$100,000
New York jobs — median
$82,500
Hybrid jobs — median
$85,000

Figures are computed automatically from salary ranges on live Careerscape listings and update as jobs are added or filled. They are informational, not an offer guarantee.

Frequently Asked Questions

How much does a VP of Marketing earn in New York?

This position pays $200,000 to $250,000 per year. The midpoint of $225,000 is above the $100,000 median for Information Technology roles currently listed on our board.

Is this VP of Marketing job hybrid?

This is a hybrid position based in New York City, New York.

What experience do I need to apply?

This is listed as a Executive level role. See the Requirements section above for the specific qualifications the client is looking for.

What benefits does this job include?

Hybrid work arrangement combining New York City collaboration with remote work, Executive ownership of marketing strategy, prioritization, and measurement, Opportunity to shape product positioning and develop a marketing function across brand, demand generation, and customer lifecycle work.

How competitive is this opening?

Posted on October 23, 2026 with 7 applications so far. Applying early is recommended, as our recruiters begin reviewing candidates as soon as applications come in.

When should I expect to hear back?

Qualified applicants can typically expect a response within 5–7 business days of applying, though depending on the role and the client’s hiring timeline it can occasionally take up to 30 days. Because of the volume of applications we receive, we aren’t always able to send a personalized update to every applicant — but you can check the status of your application anytime in your candidate portal.

How do I apply?

Click Apply Now, fill in your details, upload your resume, and submit — no account required, it takes under two minutes.

Why isn't the employer named?

As a staffing and recruiting agency, we keep our client companies’ names confidential while roles are open — it protects their hiring plans and your candidacy. You’ll be introduced to the employer as you move forward.

Ready to Apply?

Join Careerscape and take the next step in your career

Application Status Active
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