This page uses BLS's Family Medicine Physicians occupation because O*NET lists "Physician" and "Primary Care Physician" among its reported job titles. It is not a measured figure for every doctor. If you are pricing a specialist, use that specialty's median from the table above.
BLS wage data comes from employer surveys, so it covers employed physicians. Doctors who own their practice are not in the wage figures, and their income can be higher or lower than an employed physician's.
Metro markets are small. BLS estimates only a few hundred family physicians in several metros, so those medians can swing, and the bottom 10th percentile nationally is unusually low. The median and the 25th to 75th percentile band are the most reliable numbers on this page.